Friday, February 24, 2012


Information Design is a continually growing discipline which combines several factors to ensure its effectiveness.   Being a constantly changing and broadening concept, there are many varying definitions for information design.  Information Designers themselves do not always agree on a definition.  At first, not having a 100% definition of this topic was very intimidating to me.  Now I understand that information design is around all of us and part of our daily lives.  It is a tool used by many to effectively communicate and receive messages across a broad, large group of individuals.  Breaking down the words Information and Design helps to understand its purpose.  Information is the understanding on data received by us all of the time.  Design is the arrangement of this information.  Because information design contains many disciplines, one can focus their information design projects based on their preferences and strengths. For me, graphics are what grab my attention, so that is what I will concentrate on.  Considering factors like message and audience are also variables to affect the outcome of your information design project.

There are many examples of information design at work in our lives.  Traffic signs, posters and signs around the office and comics are just some of the many examples.   

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