The process of Information Design involves several steps to help create an effective final product.  Due to the nature of the project, these steps can vary and some may be more important to focus on.  Steps that are greatly important to the implementation of an effective project are:

1.      Knowing the needs of your client

2.      Understanding the target audience

3.      Forming a work group with clear assigned roles

4.      Making a creative brief to keep client and team members on the same page

5.      Create a prototype to test the final product.  This will include developing a general test audience as well.

I believe that the most important step in an information design product is to understand the target audience.  In the beginning of the panning process the most important thing to understand is who your audience is.  Understanding who they are and how they interpret and absorb information will provide the designer with the initial ideas for the project.  There are many contributing factors that will affect the amount of color, shapes, simplicity or more complex layouts, based on the audience.

Another important step in the creative process is how you, the designer envisions the final product.  While it is important to work toward meeting the goals and needs of the client and audience, it is also important to fulfill one’s own expectations of the project.  Each designer has different strengths that they will need to learn how to incorporate into varying clients and audiences. 

Combining the client expectations, audiences desired result and individual strengths will create a final product that everyone is happy with.