Social Media

Everyone absorbs and retains information differently.  I believe that knowing your audience is a critical part to helping that audience absorb and retain.  With technology constantly advancing, Social Media has exploded into an important part of everyday life for many people.  Social Media comes in forms like Twitter, Facebook, Blog, etc.  These design tools have changed the way in which participants (the audience) receives their information.  Facebook for example has transformed from a way to keep in touch or reconnect with old friends to a constant barrage of ideas, information, opinions and causes.  A clever way that many are able to spread their message, while keeping their audience engaged, is through the use of pictures with short narratives.  I also believe that these messages are passed to larger audiences because people want to be seen “liking” and "sharing" a message, especially one that is heart wrenching.  Below is an example of one of these visual messages. 

                

Everything from inspirational messages to political messages to fundraising events can reach mass audiences in a short amount of time through a web of connections.  Social Media sights, like Facebook, focus on a fast paced and wanting to be a part of something special group of people.  Knowing the audience in these social media outlets plays a huge part in the layout of these programs.